what and how?

We help forge mechanisms and systems that will constantly provide concepts you’ll use in order to tell your own story.

Why do we each need to tell our own story (especially these days)?

Because if we don’t, we let others tell their stories about us
And sometimes those stories don’t have a happy ending. 

Why especially these days?

In the internet world everyone constantly tells stories: the stronger the emotion is, the higher the chance of the need to publicly share the story of their experience. 

Strong emotions are either very positive or very negative. That’s why most stories on the internet these days rather sound like either complaining and condemning, or totally admiring and loving.